U.S. AIR FORCE
The IT Factor. Do you have what it takes to be a successful member of the US Air Force? This site challenged players to prove their mettle through a series of games and tests. They were able to compare their scores with others in a specific group or against any one who participated. It was also part of an experiential piece that traveled to high schools around the country as well as NASCAR events.
Echo Zulu. An animated video game based on true stories of heroic airmen. In order to accomplish each mission, game players had to use many of the skills that would make them successful airmen. If it sounds easy, it's not.
Basic Military Training. This site walked potential recruits through Basic Training. By taking them on a week by week video journey, it helped demystify the process by showing them what to expect during each stage of the process.
2010 CA Interactive Annual